Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
نویسندگان
چکیده
منابع مشابه
Market Research Using a Virtual Test Store on Gaming Technology
We present the market research tool ShelfAware which implements a virtual test store of a grocery store using gaming technology available on PCs. The purpose of ShelfAware is to study user behavior including choice studies of grocery shoppers in a virtual environment, and hence give evidence on how customers would behave in a real store. Gaming technolgy is used for implementing a realistic loo...
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ژورنال
عنوان ژورنال: Journal of Visualized Experiments
سال: 2017
ISSN: 1940-087X
DOI: 10.3791/55719